Growth & Audience Strategy
Morgan
Wynne
Audience strategist. Brand translator. Systems builder.
I've spent 13 years across consumer brands, platforms, and mission-driven organizations figuring out the same thing: who the audience actually is, how to reach them, and how to build the infrastructure that makes growth compound rather than spike. That work (the audience model, the measurement framework, the lifecycle strategy) is where I spend most of my time.
I think about audience the way most people think about product: as the core engine of growth, not a byproduct of marketing. My work lives at the intersection of data and narrative. I care deeply about the numbers, but always in service of a decision.
I'm most useful where strategy and execution have to talk to each other. Where the question isn't just "did this work?" but "what did we learn, and what do we do differently next?"
The best strategy is legible. I've spent a lot of my career translating between data and narrative, between insight and action, so the people who need to act on something can actually do it.
Values
Integrity, kindness, and curiosity guide how I work. Curiosity especially. It's what keeps me learning, asking better questions, and staying genuinely interested in the work.
Outside work
Traveling somewhere new, going to the theatre, reading, and spending time with my dog, friends, and family.
By the numbers
114%
↑ YoY
New user growth
5.8M+
Global
Users in current remit
306%
↑ GMV
Marketplace revenue growth
13yr
Track record
Across industries
01
Selected work
Case Study · Global Digital Membership Platform
Built the Growth Engine. Then Redesigned How We Measured It.
B2C & B2B2C · Mobile App, Live Events & Messaging
114%
↑ YoY
New user growth
11.2M
+160% YoY
Annual user actions
81%
In-app
Share of total activity
The challenge
Growth depended on tentpole event spikes. No structural model for sustained acquisition, no lifecycle investment, and no way to measure whether the work was actually building momentum.
What I built
Developed the organization's first LTV model and behavioral segmentation framework. Integrated acquisition and lifecycle into one engine. Then designed a new org-wide measurement model built around four stages of human behavior: Fame, Flow, Resonance, and Invitation. Rolled out across 12 functions as a shared growth language.
The result
114% YoY new user growth, 232K new app users, and 11.2M annual user actions. The organization shifted from asking "did this work?" to "did this strengthen the movement?" with a measurement model to actually answer it.
Case Study · AI · Global Digital Membership Platform
AI-Powered Consumer Intelligence Tools
Custom GPT Development · Audience Research · Donor Program Support
The challenge
Teams across the organization were making messaging and campaign decisions without direct access to consumer insight. Research existed but wasn't democratized. The donor program needed a faster way to pressure-test communications.
What I built
Trained two custom AI models on proprietary audience research, both quantitative and qualitative. One simulates a real platform member, giving any team a way to test messaging, campaigns, and product decisions against an accurate consumer proxy. A second supports the donor program, enabling faster and more confident communications iteration.
The value
Faster iteration cycles, more confident decisions, and democratized access to audience intelligence across functions that previously had no direct line to consumer insight.
Case Study · Tech Partnership · Bronze Webby 2024
Global Gamers Challenge
Google/Flutter Partnership · 8-Week Global Hackathon
3.5K
Registrants
Global participants
186
Games
Submitted entries
57
Countries
Represented
The challenge
Turn a technology partnership into a meaningful global activation that engaged new audiences, drove participation, and aligned to both organizations' goals.
What I led
End-to-end conception and execution of an 8-week sustainable game development hackathon in partnership with Google/Flutter. Strategy, communications, partner coordination, participant journey, and winner announcement at our flagship annual event.
The result
3,500 registrants and 186 games from 57 countries. A Bronze Webby Award. And a new tech-forward audience brought into the platform ecosystem.
Case Study · Two-Sided Marketplace
Rebuilding Acquisition Around Intent
B2C Marketplace · High-Intent Collector Segments · Membership and GMV Model
102%
↑ YoY
Membership growth
306%
↑ GMV
Marketplace revenue
↓ CAC
LTV-informed
Budget reallocation
The challenge
Acquisition spend wasn't calibrated to who the highest-value members were or what brought them to transact.
What I built
Rebuilt acquisition and CRM around high-intent collector segments. Introduced cohort analysis and LTV-informed budget allocation to shift spend toward members with the strongest long-term value signals.
The result
102% YoY membership growth and 306% GMV increase. By getting smarter about who to acquire, not just how many.
Case Study · Consulting · Consumer Marketplace Startup
Brand Architecture and Go-to-Market Strategy
AI-Powered Consumer Marketplace · B2B & B2C · 2025
The challenge
A startup with strong passion for their category but fragmented messaging, undefined audience architecture, and no clear path to market.
What I delivered
Full brand foundation including vision, mission, purpose, values, and positioning. Defined B2B and B2C audience frameworks with detailed personas. Built a go-to-market strategy around community seeding, cultural credibility, and data-driven growth loops.
The value
A unified brand architecture and actionable GTM framework the team could execute against immediately, from competitive positioning to channel strategy, messaging cadence, and launch milestones.
02
Experience
Mar 2021 – Present
Sr. Director, Audience Strategy
Global Digital Membership Platform · New York, NY
Mar 2020 – Mar 2021
Performance Marketing Lead
Two-Sided Marketplace · New York, NY
Jun 2019 – Feb 2020
Director of Marketing
Consumer Streaming App · New York, NY
Feb – Jun 2019
Associate Director, Paid Social
Global Media Agency · New York, NY
Nov 2016 – Feb 2019
Supervisor, Paid Social
Global Media Agency · New York, NY
Jan – Nov 2016
Director of Social Media
B2B2C Lead Generation Platform · Seattle, WA
May 2013 – Jan 2016
Director, Publishing
Digital Media Network · Seattle, WA
03
Beyond the day job
Consulting
Alongside full-time roles, I've worked with founders and small teams across restaurants, spirits, fashion, wellness, and creative services on positioning, strategy, and growth.
Community leadership
From 2016 to 2022, I led a 150-person experiential arts organization, managing budgets, logistics, materials sourcing, layout planning, volunteer coordination, and on-site operations. I also co-manage a 600-member creative community platform.
04
Skills
Growth & Acquisition
Growth Strategy
User Acquisition
Paid Media
Performance Marketing
Paid Social
SEM
SEO
ASO
App Growth
Product-Led Growth
Retention & Lifecycle
Lifecycle Marketing
Retention Strategy
Reactivation
CRM
Donor Program Development
Onboarding Optimization
Funnel Optimization
CRO
Measurement & Analytics
LTV Modeling
Behavioral Segmentation
Cohort Analysis
Measurement Frameworks
Attribution
A/B Testing
Test & Learn Design
GA4
SQL
Brand & Strategy
Brand Architecture
Go-to-Market Strategy
Audience Frameworks
Competitive Positioning
Cultural Positioning
Creative Campaign Development
Partner Marketing
Leadership & Operations
Cross-Functional Leadership
Executive Communications
Budget & Capital Allocation
Stakeholder Management
Org-Wide Rollouts
Emerging & AI
GEO
Custom GPT Development
Prompt Engineering
AI Consumer Research Tools
05
Education
M.A., Communications in Digital Media
University of Washington
B.A., Rhetoric & Film Studies
Whitman College · Minor: History
06
Get in touch
If you're working on a positioning that isn't landing, a growth model that needs rebuilding, or an audience you haven't figured out how to reach yet, I'd love to hear about it. Send me a note and I'll get back to you.